The blog

Notes on building websites, design, and the brands I love working with.

test

A summary for testing

Templates are quick, but they box you in. Here is what you get when a site is built around your brand instead of the other way around.

A website is not just the pretty part you see. Here is the quieter list of things that decide whether it works.

Animal brands carry a lot of feeling. The job is to make a site that earns trust without losing the warmth.